Events

Members of the Executive Committee, PRSI, Mumbai Chapter with the Author and the Guest during the Book Discussion between U & Me held on Nov 29, 2019. Shri Suhas Naik-Satam introducing the panelists and Alpana Killawala welcoming the guests.
Panelists(from left to right) Editor Ms. Yogita Vaidya, Moderator Ms. Daivata Patil, Author Dr. Aparna Sharma, Contributor Mr.Tanveer Shaikh.

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Public Relations Society of India, Mumbai Chapter organised a panel discussion on the topic - " Challenges /Opportunities for creating Content in Regional Language" on June 26, 2019. The speakers are Shri Pradip Pandya, CNBC Awaaz, Shri Anurag Tripathi, Senior Journalist, Nav Bharat Times and Shri Ravindra Ambekar, MaxMaharashtra.com at The Press Club, Mumbai.

Self regulation in New Media A Must: Experts

New media is an ‘Ever Evolving Beast’ and the governments should react to the new media with caution and care. Heralding the arrival of digital technology and the usage of new media in a new age of content dissemination, experts said that self regulation was an important step towards safeguarding the new media sphere. Experts also opined that the Data Protection Bill being brought forth by the government was a sound piece of legislation.

Experts were discussing ‘New Media vs. Traditional Media’ at a panel discussion arranged by the Public Relations Society of India, Mumbai Chapter on Friday, 26 July 2019. The expert panellists were Mr. Prasad Sangameshwaran, Managing Editor, Campaign India and Mr. Charles Assisi, Co-Founder, Founding Fuel. The discussion was moderated by Ms. Sushma Jhaveri, Co-Founder, MForMedia.

Discussing the boom in digital media, Mr. Prasad spoke about how dailies, such as, The Business Standard provide wholesome coverage on the internet. He drew parallels with digital content media, such as, TikTok, Hotstar, Sony Liv and The Viral Fever and highlighted the cultural clash in terms of content based and advertisement-driven media between new and traditional media. He also pointed out how print medium companies like his Campaign India itself had moved online in an effort to stay relevant and cost effective. Indeed, he believed, now digital was the new norm. Mr. Charles Assisi believed digital media was not a uniform monolith. Digital media according to him should be understood as entirely different based upon the device being used to access the content, be it mobile or desktop or any such other device. Mr. Assisi touched upon the newsletter algorithm as a means to effectively understand consumer behaviour. “Digital allows you to truly understand consumers’ engagement numbers as one could dissect actual usage in real time,” he argued. The panelists went into great details of new and traditional media spurred on by the moderator Ms. Jhaveri about the efficacy of traditional versus new media in terms of both measurable sales or visibility return on investment (ROI) for a client looking to make targeted adverts - thus pitting trusted media buying suggestions against nascent but extremely promising digital analytics.

On a question on regulatory measures in the digital domain, Mr. Assisi stated the case of how integrated solutions were offered by the India Post and Tata Consultancy Services partnership. Mr. Prasad too emphasized the significance of self regulatory measures to exercise control across digital platforms. In response to an audience query on freedom of thinking, he said, advancement in technology would ensure that netizens received authentic resources. The event was well attended by corporate communicators and students of mass media.

Competition for Best Case Study in Corp Comm: 2018-2019

Day and Date of presentation: Wednesday, April 24, 2019
Time: 11.00 am to 1.00 pm
Registration Fees: Rs. 5000/-
Last date for Registration: April 19, 2019
Last date for payment of fees and sending the write up: April 21, 2019
Subject: Best communication workdone in external space that has created impact with external audience during the last financial year, that is, between April 2018 and March 2019. It could be Events, Social Media, Publication but not CSR. These should be actual case studies of work done.
What’s in it for the participants:
  • Opportunity to showcase and present your best work to two panels of judges - one comprising industry’s best professionals and the other comprising students of mass communication
  • Winning exciting prizes
  • Coverage in online newsletter
  • Knowledge and expertise sharing across diverse industries and businesses
  • Networking with fellow professionals
  • Opportunity to be honoured at PRSI, Mumbai Chapter’s `PRatishtha’ awards for 2019
  • Above all, recognition among Corp Comm fraternity
Details of presentation:

Maximum of 10 minutes duration (not more than 12-15 slides)

The presentation should strictly follow the format as given below:
  • Client information
  • Brief from Client
  • Objectives of the task
  • Research done and insights if any
  • Strategic thinking
  • Content/Creative strategy and execution
  • Media strategy and implementation
  • Roll-out/Activity plan and schedule
  • Impact assessment
  • Client feedback
  • A 500 word write-up summarising the work and explaining why it deserves to be considered for the prize
  • One hard-copy and one soft copy of the presentation
  • Copy of client engagement contract to be attached as proof
Method of selection of entries:
The entries will first be short listed on the basis of the 500 word write up Only the short listed entries will be presented in front of the jury Presentations will be judged on the basis of creativity, appropriateness of messages and media, presentation skills of the presenter There will be three prizes - value of first prize Rs. 10,000, of second prize Rs. 5000; and of third prize Rs. 3000
Jury:
Industry professionals drawn from media and communication A panel of students pursuing Mass Communication courses selected from participating colleges The decision of the jury will be final and binding on all participating entries
Relevance of Online Media for PR Professionals

National PR Day

39th All India Public Relations Conference

एक शाम हास्य व्यंग्य के नाम

पब्लिक रिलेशन्स सोसाइटी ऑफ इंडिया (मुंबई चैप्टर) द्वारा हिन्दी पखवाड़े के उपलक्ष्य में दिनांक 15 सितंबर, 2017 को शाम 6:00 से 8:30 बजे, इंडियन मर्चेंट चेंबर्स (आइएमसी) स्थित क़िलाचंद कान्फरेन्स रूम में “एक शाम हास्य व्यंग्य के नाम” कार्यक्रम का आयोजन किया गया. इसमे देश के मशहूर व्यंग्यकार श्री पंकज प्रसून, फ़िल्म निर्माता, निर्देशक एवं लेख़क श्री वागीश सारस्वत एवं प्रसिद्ध कवियित्रि सुश्री प्रज्ञा विकास जी ने शिरकत किया. 2.5 घंटे तक चले इस कार्यक्रम में तीनों आमंत्रित अतिथियों ने एक से बढ़कर एक मंत्र मुग्ध कर देने वाली प्रस्तुतियां दीं. इस कार्यक्रम के दौरान लगभग 45-50 लोगों ने लगभग 2.5 घंटे तक हास्य और व्यंग्य का रसास्वादन किया. कार्यक्रम की शुरुआत पीआरएसआइ मुंबई चैप्टर की चेयरपर्सन सुश्री अल्पना किलावाला ने किया जिन्होने पीआरएसआइ के कार्यों और उसकी उपलब्धियों के बारे में लोगों को रूबरू कराया और पूरे कार्यक्रम का संचालन श्री अमृतेश श्रीवास्तव द्वारा किया गया. इस मौके पर सभी लोगों ने राजभाषा हिन्दी के प्रसार और प्रचार के अलावा इसे दैनिक जीवन के कार्यकलापों हेतु ज़्यादा से ज़्यादा अमल में लाने के लिए संकल्प लिया. हिन्दी भाषा को जन जन तक लोकप्रिय बनाने के उद्देश्य से हिन्दी पखवाड़ा में आयोजित इस कार्यक्रम की सभी ने दिल से सराहना की और भविष्य में इस तरह के और भी आयोजनों के लिए अनुरोध किया.

National PR Day at Press Club ( 21st April 2014)

Public Relations Society of India (PRSI), Mumbai Chapter, celebrated the National PR Day on 21st April 2014 at Mumbai Press Club deliberating on this year’s theme “Preservation of Indian Values, traditions and culture of tomorrow’s India: Role of Public Relations” at Press Club on.

Should the Media Act as Guardian of Truth?

PRSI Mumbai Chapter organized a Panel Discussion on "Should the Media Act as Guardian of Truth?" Panelists were Mr. Gurbir Singh (Businessworld), Mr. Abhay Mokashi (Eminent Journalist) and Ms. Mamta Chitnis Sen (Sunday Guardian). The discussion was moderated by senior journalist Mr. Bhaskar (DNA).Event was held at Indian Merchants Chamber, Churchgate, Mumbai on Friday, 18th Oct., 2013.